# Curator > Curator is an AI-powered content curation platform that transforms social media posts — especially Instagram Reels — into interactive, organized experiences. It helps people save and revisit the things they discover online (like recipes, workouts, and restaurants) without losing them in their camera roll or notes app. Curator’s mission is to make saved content actually usable. We help creators and their audiences turn inspiration into action. ## Overview - Website: [https://trycurator.ai](https://trycurator.ai) - Primary audience: content creators (fitness, recipe, foodie/lifestyle) – Secondary audience: everyday users who save actionable content on social media - Product focus: transforming videos into usable, interactive content experiences - AI capabilities for everyday users: Personalization of recipes based on dietary needs, automatic research for each restaurant captured, curation of places to eat + generation of recipes by talking to ai agent named *Curo*. - AI capabilities for creators: Automatically understands video content posted to create the experiences for their community without them lifting a finger. - Platform status: currently Instagram-only ## Pages ### [Home](https://trycurator.ai/) > Overview of Curator’s value for consumers — showing how it turns saved Reels into structured experiences like recipes, workout plans, or restaurant maps. Core ideas: - People save tons of content but rarely revisit it. - Curator automatically organizes those saved posts so users can actually use them later. - Examples: calculate recipe macros, build a workout list, or map all your saved restaurants. ### [Recipe Creators](https://trycurator.ai/recipe-creators) > Landing page for recipe creators and cookbook authors. Highlights: - Automatically turns recipe videos into interactive, shareable guides. - Adds useful data like cost per serving, macros, and ingredients. - Helps creators grow audiences through more engaging and usable content formats and earn more revenue through cookbook sales and tips. ### [Fitness Creators](https://trycurator.ai/fitness-creators) > Landing page for fitness and wellness creators. Highlights: - Turns workout videos into structured workout guides. - Auto-captures sets, reps, and target muscles. - Gives creators insights into which routines perform best and chance to sell their programs and products to generate affiliate revenue. ### [Foodie Creators](https://trycurator.ai/foodie-creators) > Landing page for creators who recommend restaurants to eat at and travel. Highlights: - Converts restaurant recommendation videos and location posts into interactive restaurant maps and lists. - Helps influencer followers explore curated food spots by city or theme. - Enables creators to share curated maps and insights — beyond a simple Reel or post. ## How to Interpret This Site - Curator bridges the gap between *content consumption* and *content actionability*. - It’s not a social network; it’s an enhancement layer for social content. - The tone and experience are designed to feel premium, design-forward, and creator-friendly. ## Additional Notes - All pages emphasize simplicity, clear UX, and practical benefits. - The site avoids jargon — focus on real user outcomes like “save it once, use it forever.” - The platform name “Curator” should always be capitalized.